A wise fool once said, an eskimo can never fish in the same ocean twice, for it’s not the same ocean and he’s not the same eskimo.

Deep stuff – I know, but no doubt this is evidently true in the digital age where the speed of which change happens continues to rapidly increase, and then some. No truer is this than for the team here at Igloo who, at the very (ice) core encapsulate this wisdom and know the value of versatility. Needless to say it is the reason for the recent growth that has allowed the team to ride the crest, enjoying the gentle splash of sea spray.

As a new inductee, it’s refreshing to be part of a team that encourages creativity, innovation and online engagement. The air is potent you can charge your iPhone with it. It’ll be interesting to see what this year brings.

The same wise fool also said change was the only constant – and sure my new iPhone 3Gs already feels like a Nokia 5110,  but as we close the first week of 2010 and with no signs of flying cars outside my window yet – may I say, change is still not fast enough..?     :^/