I just finished up Day 1 at The Advertising, Marketing and Media Summit 2009, currently on in Melbourne. Not surprisingly, a lot of the keynote speakers were covering digital, which was my particular interest in attending. It seems, that increasingly all marketing roads are ‘leading to digital’ and this is supported by igloo creative director Tony, who sent me a great quote – “there is no such thing as digital marketing anymore; it’s marketing.”

Anyhow, I thought that I would distill down the headline points that I found particularly interesting. Looking forward to Day 02 and hearing from Brady Jacobsen who will provide his prediction on Twitter. Andrew Englisch – CEO, igloo http://twitter.com/AndrewEnglisch

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Jonathon Kneebone from The Glue Society

- Share a vision with your audience
- Use all available channels – ATL, BTL, Outdoor, Mobile, Online, etc
- Engage, Engage, Engage

Great Ad from VW which really connects through music – Slash Plays VW

Carly Loder from BT Financial Group

- Quality is no longer a competitive advantage (it’s an expectation)
- Hire people that do more than just listen
- Fail often before getting the right answer

Joe Pollard, CEO ninemsn
- Use technology to improve engagement
- Slide shows are ok, but Deep Zoom Technology is the future. Like Silverlight. Check this example; Grazia Photo Wall
- Use pictures and video to tell the story

Joe Barber, CEO The Third Screen
- Prediction – 50% of MySpace users will access the site by mobile by 2010
- People prefer mms over sms
- Bluetooth on the way out
- 53% of Australians want to access the internet from their mobile
- 33% of top brands in the USA have Mobile WAP sites.