Article written by Andrew Englisch, CEO igloo

AdNews January 2010 – ‘What’s Next’

You are exploring downtown Sydney, early evening, nicely chilled. Someone takes your eye. You discretely point your smartphone at them. Silent click.

Their cute face instantly fills your camera’s live-feed screen. In a blink you are presented with a full array of their personal data superimposed over their image. Age, profession, fave foods, sexual preferences and Twitter feed. Your data packed screen says that you share a compatibility rating of 95%. Quickly you hit the ‘Drink?’ button. What will they do? How will they respond? Seconds later: ‘Yes!’ they ping you back.

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More Augmented Reality. This time, it comes in a form of a baseball card. What you do is hold a special Topps 3D Live baseball card in front of a webcam and watch a three dimensional avatar come to life. Simply rotate the card and the figure rotates in different perspective.  Players can also use their keyboard to see their avatar pitch, bat or catch!

Collecting baseball cards have long been a thing of the past. This will definitely redefine the baseball cards collecting trend.

Click through for a video demonstration. Go ahead and be amazed.