Article written by Andrew Englisch, CEO igloo

AdNews January 2010 – ‘What’s Next’

You are exploring downtown Sydney, early evening, nicely chilled. Someone takes your eye. You discretely point your smartphone at them. Silent click.

Their cute face instantly fills your camera’s live-feed screen. In a blink you are presented with a full array of their personal data superimposed over their image. Age, profession, fave foods, sexual preferences and Twitter feed. Your data packed screen says that you share a compatibility rating of 95%. Quickly you hit the ‘Drink?’ button. What will they do? How will they respond? Seconds later: ‘Yes!’ they ping you back.

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